Tip: Know What Your Customers Want from E-Commerce - Modern Distribution Management

Log In

Tip: Know What Your Customers Want from E-Commerce

Technology is not the most important part of the e-commerce discussion.

Before you invest in any e-commerce platform, make sure you know what your customers actually want from you online, say Rob Kelley and Dean Mueller in The ROI Case for B2B E-Commerce. Knowing what features and functionality customers need and expect provides the foundation for making the right selection.

In the absence of a solid digital strategic plan, companies often focus on the technology by selecting a platform and integrating with ERP. But the actual technology is just one component.

There are many reasons why companies with a highly mature e-commerce channel are successful. Type of product sold online is a factor, with MRO products generally having high online adoption. However, the most important factor for a successful e-commerce adoption – and growth velocity – is a strong digital strategic plan, Kelley and Mueller say.

Distributors that have a strong digital strategic plan have a much higher probability of achieving the best return on investment in their online channel transformation.

Read more about how to get the best return from your e-commerce platform in The ROI Case for B2B E-Commerce.

Want to learn more about creating an effective e-commerce strategy? Watch our free webcast, One Size Doesn’t Fit All: Reinvent Your B2B E-Commerce Strategy, sponsored by Four51.

Share this article

About the Author
Recommended Reading
Leave a Reply

Leave a Comment

Sign Up for the MDM Update Newsletter

The MDM update newsletter is your best source for news and trends in the wholesale distribution industry.

Get the MDM Update Newsletter

Wholesale distribution news and trends delivered right to your inbox.

Sign-up for our free newsletter and get:

  • Up-to-date news in a quick-to-read format
  • Free access to webcasts, podcasts and live events
  • Exclusive whitepapers, research and reports
  • And more!


articles left

Want more Premium content from MDM?

Subscribe today and get:

  • New issues twice each month
  • Unlimited access to mdm.com, including 10+ years of archived data
  • Current trends analysis, market data and economic updates
  • Discounts on select store products and events

Subscribe to continue reading

MDM Premium Subscribers get:

  • Unlimited access to MDM.com
  • 1 year digital subscription, with new issues twice a month
  • Trends analysis, market data and quarterly economic updates
  • Deals on select store products and events



You have one free article remaining

Subscribe to MDM Premium to get unlimited access. Your subscription includes:

  • Two new issues a month
  • Access to 10+ years of archived data on mdm.com
  • Quarterly economic updates, trends analysis and market data
  • Store and event discounts

To continue reading, you must be an MDM Premium subscriber.

Join other distribution executives who use MDM Premium to optimize their business. Our insights and analysis help you enter the right new markets, turbocharge your sales and marketing efforts, identify business partners that help you scale, and stay ahead of your competitors.

Register for full access

By providing your email, you agree to receive announcements from us and our partners for our newsletter, events, surveys, and partner resources per MDM Terms & Conditions. You can withdraw consent at any time.

Learn More about Custom Reports

Request a Market Prospector Demo

  • This field is for validation purposes and should be left unchanged.