Appleton, WI-based distributor Werner, formerly Werner Electric Supply, announced a name change to showcase a depth of products beyond electrical supplies as well as its consultative approach and innovative solutions.

“Our customers have been clear about their priorities, and their voices continue to guide every decision we make,” Brandon Day, Vice President of Sales and Marketing, said in an Oct. 13 news release. “This updated name, visual brand and enhanced communication showcase our ability to solve problems, anticipate needs and deliver results that matter most to our customers.”

Watch the video below to learn more about its branding changes.

Werner has 11 locations across Wisconsin and Michigan’s Upper Peninsula.