Gustave A. Larson Joins Hajoca, Strengthening Both Distributors in HVAC - Modern Distribution Management

Log In

Gustave A. Larson Joins Hajoca, Strengthening Both Distributors in HVAC

It follows Hajoca’s May 2022 launch of its HVAC unit and looks to significantly bolster the company’s offerings outside of plumbing, heating and industrial supplies.
3D rendering, heap of cardboard boxes in the warehouse with a cart in white background, 3D illustration

A little more than seven months after announcing the launch of its HVAC division, Hajoca has found a major piece to expand it.

On Jan. 5, Hajoca and the Larson family that owns distributors Gustave A. Larson (Larson) and Applied Product Solutions (APS) announced that they entered a partnership in which Hajoca takes a majority ownership.

Larson and APS will continue to operate as a separate, combined entity with their current leadership under Hajoca — a major plumbing, HVAC and industrial supplies distributor based in Lafayette Hill, Pennsylvania. Hajoca was No. 16 on MDM’s 2022 Top Industrial Distributors List (No. 4 in Plumbing).

MDM’s M&A Virtual Summit, to be held Feb. 21-22, has something to offer for any distributor on the dealmaking spectrum. We’ll cover the current state of M&A; how to maximize valuation; integration do’s and don’ts; ESOPs; the culture side of the M&A process; and more. Get details and register here.

Pewaukee, Wisconsin-based Gustave A. Larson is a well-known distributor of HVACR equipment, parts and supplies serving the U.S. midwest, plains and mountain states. Family-owned and operated since 1936, the company has approximately 500 employees across 54 locations in 20 states. That includes APS, which operates as an HVAC distributor and services provider out of Utah locations in Salt Lake City and St. George. Together, the Larson companies represent more than 450 manufacturers.

A news release states that the partnership with Hajoca and Larson accelerates Hajoca’s strategic intent to become a leader in the HVAC market. That movement was started in earnest with Hajoca’s May 2022 launch of its national HVAC division, which is led by 22-year company veteran Marshall Maedgen.

“We will leverage our HVAC success in Georgia, Kentucky, Mississippi, Tennessee, Pennsylvania, and Colorado. These profit centers will be the foundation for building a strong and broad national presence and channel,” Maedgen said in that launch announcement.

With roots dating back to 1858, Hajoca has over 450 locations that operate under more than 50 different regionally-established trade names. The company is part of Blackfriars Corporation, a holding company with interests across multiple distribution sectors internationally, including electrical (Consolidated Electrical Distributors, U.S. Electrical Services) and plastics distribution (US Polymershapes, North American Plastics and Total Plastics). 

Strategically, the operating model of Blackfriars has been one of independent, de-centralized operating units with strong leadership and local customer relationships. This partnership fits that mold, and gives Larson the platform to grow its current super-regional footprint.

“Larson has built a strong reputation for setting a new standard in supporting their customers and people. I love their focus on making it easy by making it personal,” Hajoca CEO Rick Fantham said. “I admire the Larson way of values-based leadership and being driven to provide impactful business solutions. I am energized by the opportunity to work with Andrew and Scott and their teams to build on their legacy and support their vision of growth and opportunity.”

“We couldn’t be more excited to join the Hajoca team,” added Scott Larson, Gustave A. Larson President. “Their core values of fairness & caring, trust & respect, generous listening and straight talk match up perfectly with our LARSON values. The combination of the two organizations ensures the Larson legacy as a family business and will allow us to grow and serve our customers into the future. We are excited by the possibilities for organic growth as well as being a welcoming home for HVAC/R owners and companies that share our values to join us.”

In a November 2021 MDM Premium piece, we detailed how Gustave A. Larson recently underwent a sales transformation in which the company transitioned from a traditional outside sales approach to one that includes an omnichannel approach. Larson Vice President of Sales and Marketing Matt Wisniewski walked attendees through that transformation at MDM’s 2021 Sales GPS Conference, which we further recapped here.

Related Posts

Share this article

About the Author
Recommended Reading
Leave a Reply

Leave a Comment

Sign Up for the MDM Update Newsletter

The MDM update newsletter is your best source for news and trends in the wholesale distribution industry.

Get the MDM Update Newsletter

Wholesale distribution news and trends delivered right to your inbox.

Sign-up for our free newsletter and get:

  • Up-to-date news in a quick-to-read format
  • Free access to webcasts, podcasts and live events
  • Exclusive whitepapers, research and reports
  • And more!


articles left

Want more Premium content from MDM?

Subscribe today and get:

  • New issues twice each month
  • Unlimited access to, including 10+ years of archived data
  • Current trends analysis, market data and economic updates
  • Discounts on select store products and events

Subscribe to continue reading

MDM Premium Subscribers get:

  • Unlimited access to
  • 1 year digital subscription, with new issues twice a month
  • Trends analysis, market data and quarterly economic updates
  • Deals on select store products and events



You have one free article remaining

Subscribe to MDM Premium to get unlimited access. Your subscription includes:

  • Two new issues a month
  • Access to 10+ years of archived data on
  • Quarterly economic updates, trends analysis and market data
  • Store and event discounts

To continue reading, you must be an MDM Premium subscriber.

Join other distribution executives who use MDM Premium to optimize their business. Our insights and analysis help you enter the right new markets, turbocharge your sales and marketing efforts, identify business partners that help you scale, and stay ahead of your competitors.

Register for full access

By providing your email, you agree to receive announcements from us and our partners for our newsletter, events, surveys, and partner resources per MDM Terms & Conditions. You can withdraw consent at any time.

Learn More about Custom Reports

Request a Market Prospector Demo

  • This field is for validation purposes and should be left unchanged.