There are popular rules that can almost always be broken, while others deserve some skepticism or flexibility, says consultant Robert Sabath.
Sales & Marketing
John Caplan, the president of North America and Europe for Alibaba.com., says that digital trade shows are one virtual event that could be here to stay even when we’ve moved past the COVID-19 crisis.
Indian River Consulting Group’s Mike Marks argues that sales transformation cannot happen for a distributor without releasing these long-held beliefs.
Redesign to create role specialization within the organization, invest in digital tools, separate market-making from market-serving activities and create a clear value proposition.
Bringing your sales and marketing teams together on customer communications and interactions is a great way to ensure you are capturing a broader picture of what clients are going through right now.
How distributors can assess whether or not implementing a published Minimum Order Size (MOS) policy makes sense when considering both company and market dynamics.
This issue of MDM Premium features our annual Market Leaders listings of the top distributors in the U.S. See the rankings in key categories, and learn how several of the ranked companies put themselves in a strong market position in 2019 that has fared them well throughout the disruption of 2020.
It all starts with your website — but it doesn't end there. B2B online marketing strategist Bob DeStefano shares how distributors can make the most of your small business online.