Fluid Handling Distributor John Brooks Refreshes Branding After 87 Years - Modern Distribution Management

Fluid Handling Distributor John Brooks Refreshes Branding After 87 Years

The company unveiled a rebrand with a new logo, colors and website.
John Brooks

Fluid handling distributor John Brooks refreshed the company’s branding, updating its logo, brand colors, visuals and website, effective March 2025.

Based in Canada, John Brooks is a fluid equipment supplier, offering customers a range of products, including pumps, spraying equipment, filtration products, valves and engineered systems.

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The company said the transformation reflects John Brooks’ growth and innovation, keeping it at the forefront of industry trends while preserving the core values customers have trusted since 1938.

“As a strategic partner in fluid handling, our mission has always been to deliver excellence,” John Brooks Co-CEO Cory Minkhorst said in a March news release. “Our new look is more than just a visual update, it represents our dedication to continuous improvement, customer-centric innovation, and ability to adapt to the evolving industry’s needs.”

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