Expert Perspective

MDM Amplify: The Human Side of Digital Commerce

Joined by distribution, eCommerce and AI experts Devashish Saxena and Lance Owide, this sponsored episode explores why successful transformation is ultimately a human-first journey. Our discussion covers how distributors can approach AI with intention; the evolving role of digital leadership; and why clarity of purpose matters more than chasing the latest tools.

MDM has long covered digital transformation as one of our core content pillars. And when you think of digital transformation and digital commerce, you probably immediately think of technology and the many different tools distributors are adding and upgrading to modernize and become more efficient. But amid discussions on that topic, it’s incredibly easy to overlook the human component of the equation. While technology is the tool, people remain the toolholder. This means that technology ROI in distribution is inextricably dependent upon how well staff are equipped to use it.

This episode features an in-depth discussion between distribution digital commerce and AI expert Devashish Saxena, BigCommerce General Manager Lance Owide and MDM Executive Editor Mike Hockett about why digital transformation is a human-first concept. We also cover if AI has lost any steam in business conversations; what the role of a Chief AI officer is and should be; being intentional with eCommerce strategy; and more.