With a background in event ticketing, Scott Barrows got a front row seat to witness how e-commerce platforms can affect distributor performance. Although in a different market sector, the lessons Barrows learned carry into the way he manages BluePallet, a B2B e-commerce platform currently serving the chemicals vertical.
How to Avoid Death-by-Commodity Fate on an E-Commerce Platform Read More »
There is a big difference between sessions and raw new visitor traffic. Distributors have built their businesses on relationships, and sessions are a way of measuring potential budding relationships in the digital environment.
Why Web Sessions Matter in B2B E-Commerce Read More »
Shake up or break up: Tough truths on digital transformation.
What’s Your Hybrid Customer Engagement Strategy? Read More »
A sneak peek at the accomplishments of MDM’s 2021 Digital Innovator Award winners.
This is What Digital Distribution Leadership Looks Like Read More »
Digital platform consultancy ranks its top 50 B2B marketplaces, focusing exclusively on independent B2B product marketplaces that facilitate the exchange of goods between a business customer and a third party distributor and/or supplier.
Applico’s Top 50 B2B Marketplace Ranking Read More »
California-based distributor Devil Mountain Wholesale Nursery has seen a marked increase in sales this year to its landscape customers.
Despite Labor Shortage, a Bounty of Business for Devil Mountain Wholesale Nursery Read More »
Adding visual search functionality is a great way to grow revenue, says Chantal Schweizer of Earley Information Science. A preference among millennials, visual search is only going to become more and more of a requirement in the future, she argues.
Visual Search – The Next Big Thing For E-Commerce Read More »
Changes in the work environment mandated by the pandemic have intensified the need for information management improvement. Knowledge graphs provide a unique way to reveal relationships among information entities and to connect the systems they support. In addition, they enable the effective use of information in AI and machine learning applications.
How to Improve Pandemic-Rushed Digital Investments Read More »
What distributors need to know about developments in e-commerce platforms as the pandemic accelerates digital transformations.
Alibaba Executive: Tips to Form an E-commerce Game Plan Read More »
While some sales reps are getting back in the door, now is the time to embrace tools that can help customers save money and increase their efficiency despite challenges in their own businesses, such as extended lead times.
4 Ways Distributors are Using Technology to Catch Up with Savvy Buyers Read More »
During a recent “un-webinar” from MasterB2B, panelists squared off on topics such as bringing in outside B2C talent to better enable B2B e-commerce platforms and whether e-commerce teams should report to the IT side of a distributor or to the CEO/C-suite business side.
Should Distribution E-Commerce Be Run by IT or the C-Suite? Read More »
According to research cited by Bloomreach's Jason Hein, 25% of B2B business decision makers said direct websites are their fastest-growing channel, while 56% of B2B customers would pay more for a better or faster buying experience.
DXP: The Pathway to Personalization on an E-Commerce Platform Read More »
Sealing supplier anyseals made e-commerce and automation a priority by evaluating and revamping processes and implementing new technologies.
How Anyseals Made E-Commerce and Automation a Priority Read More »
The future we’re headed toward has no sympathy for resource constraints, resistance to change or incompatible legacy systems.
A Technology-Driven Future is Coming, Whether You’re Ready or Not Read More »
The existence of AI does not mean data will be fixed automatically, more data will produce better outcomes or that the AI is ready to create out-of-the-box solutions.
5 Misconceptions About Data and AI Projects Read More »
The pandemic caused real change. Now we have the opportunity to push digital transformation further and faster into the distribution industry. That’s a long-term win, says proton.ai's Benj Cohen.
COVID-19’s Impact on Distribution Is Here to Stay Read More »
Distributors ADI Global and D&H Distributing saw jumps in customer service requests, including significantly longer call times, over the last year. Here's how they handled the spike.
Customer Service Automation Helps Distributors Manage Pandemic Surge Read More »
As platform strategy 101 tells us: the technology is a commodity. The power is in the network. As a result, Applico is seeing two types of marketplace technology providers: SaaS (software as a service) and, more recently, MaaS (marketplace as a service).
2 Ways to ‘Marketplace’ Your E-Commerce Site Read More »
Harnessing the power of data can transform a distributor. This article introduces distributors to the benefits of analytics, including how data-informed decisions can help a company analyze market potential, profile customers and better target prospects — all of which can grow revenue, reduce costs and improve profitability.
Use Analytics to Grow Your Business Read More »
While e-commerce platforms and marketplaces aren’t new, the pandemic is fueling the need for distributors to take a harder look at them. The latest MDM webcast featured Zoro's Tracy Buelow breaking down how distributors can have a successful presence online.
5 Ways an E-Commerce Strategy Can Strengthen a Distributor’s Playbook Read More »
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