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Most distributors aren’t failing at AI — they’re failing at data. This piece unpacks why 95% of GenAI efforts deliver no ROI, how agentic AI is changing workflows, and why a unified data foundation is becoming the real competitive edge.
Connected Commerce AI
Unified commerce platforms paired with agentic AI are helping distributors eliminate “phantom margin loss,” optimize fulfillment and unlock real-time decision-making — shifting operations from reactive workflows to autonomous, profit-driven systems that boost growth, efficiency and customer experience at scale. This piece explores the work being done here and the factors at play that determine success rates.
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AI is reshaping distributor CRM — but only when backed by the right platform strategy. In this episode of the MDM Amplify Podcast, LeadSmart's Kevin Brown breaks down smart AI adoption, data integration and how distributors can turn customer intelligence into measurable growth. We also touch on his 30 years of perspective in the industrial supply channel and share takeaways from NAW's 2026 Executive Summit.
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AI can make room for the human connection that actually wins business. Read how artificial intelligence in distribution can reengineer highly manual processes into ones that are faster, more accurate, and yes, more human.
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AI adoption in distribution isn’t just a technology story — it’s a leadership story and one that centers on partnerships. SRS Distribution’s collaboration with InstaLILY demonstrates the power of approaching AI not as a transactional vendor purchase, but as a strategic partnership designed to rewire how an organization grows. Learn all about it here.
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Joined by distribution, eCommerce and AI experts Devashish Saxena and Lance Owide, this sponsored episode explores why successful transformation is ultimately a human-first journey. Our discussion covers how distributors can approach AI with intention; the evolving role of digital leadership; and why clarity of purpose matters more than chasing the latest tools.
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From smarter inspections and technical support to demand planning, sourcing, and inventory optimization, this article by Avnet's CIO explores how distributors can leverage AI as a true agent of change to drive efficiency, resilience and competitive advantage.
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AI promises much to distributors — but where does it deliver? Here, a pair of Stanford graduate students reveal the findings of their major industry research project that applies the scientific method to show the discrepancies between AI hype and real return on investment while showing how distribution leaders can cut through the noise.

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