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Since 2010, Robert W. Baird & Co., in partnership with Modern Distribution Management, has conducted quarterly surveys of distributors and manufacturers to gauge business trends and the outlook for the industry. This quarter’s survey polled approximately 500 industry leaders to determine the latest indicators on revenue and pricing based on fourth-quarter 2018 results and distributor and manufacturer expectations for first-quarter and full-year 2019.
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In Part 1 of this series, we presented the results of an MDM survey about distributor marketing, focusing on the level of success they are currently having in their marketing efforts and to what extent they are deploying the various kinds of marketing vehicle (SEO, social media, e-mail, print and telemarketing). The overall trend we identified is that while distributors are slowly getting better at marketing, only a small portion (6 percent) can be classified as high performers. In Part 2 of the series, we explore two areas that distributors must improve on if they are to join that 6 percent and reap first-mover benefits.
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Since 2010, Robert W. Baird & Co., in partnership with Modern Distribution Management, has conducted quarterly surveys of distributors and manufacturers to gauge business trends and the outlook for the industry. This quarter’s survey polled approximately 500 industry leaders to determine the latest indicators on revenue and pricing based on fourth-quarter 2018 results and distributor and manufacturer expectations for first-quarter and full-year 2019.
Subscribers should log-in below to read this article.
Subscribers should log-in below to read this article.
Subscribers should log-in below to read this article.
In Part 1 of this series, we presented the results of an MDM survey about distributor marketing, focusing on the level of success they are currently having in their marketing efforts and to what extent they are deploying the various kinds of marketing vehicle (SEO, social media, e-mail, print and telemarketing). The overall trend we identified is that while distributors are slowly getting better at marketing, only a small portion (6 percent) can be classified as high performers. In Part 2 of the series, we explore two areas that distributors must improve on if they are to join that 6 percent and reap first-mover benefits.
Subscribers should log-in below to read this article.
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