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The fifth annual MDM distribution e-commerce survey conducted with Real Results Marketing revealed several key trends:
This article examines the results of the 2016 State of E-Commerce in Distribution Survey and how the industry’s e-commerce offerings are maturing.
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Employees are one of the primary reasons for success in distribution, but training programs and budgets often do not reflect their importance. This article, based on the results of a recent Real Results Marketing survey, looks at why the gap exists and how distributors can shift their thinking about training.
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For distributors to successfully navigate a challenging landscape they must reinforce their core strengths. This facet of the 2016 Distribution Remodel could entail a number of solutions, from deepening customer engagement to dropping unprofitable customer segments to divesting noncore assets.
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The distribution industry is due for a remodel. What has worked for decades still works, but it is far less effective now for businesses that want to grow. MDMs team has identified key areas that distributors need to focus on in 2016 to build the adaptive model that changing market conditions require.
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Distributors that invest wisely in talent, technology or other areas of their business will gain a competitive advantage and market share when economic conditions improve. This article explains why strategic investment is critical and provides tips on where and how to devote resources.
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Distributors must create their own opportunities in a disrupted market.
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A joint MDM-Real Results Marketing survey revealed that inside sales teams struggle in balancing proactive and reactive sales activities. This article examines how distributors can streamline those activities to make their inside sales teams more effective and increase revenue.
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This article, based on the 2015 MDM Industry Outlook Survey, outlines and analyzes key trends and issues affecting how distributors will do business in 2016.
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A digital strategy is necessary for companies that want to build lasting relationships with customers and stay ahead of the competition. This article explains how a robust digital presence can leverage a competitive advantage by identifying opportunities that increase efficiencies and customer satisfaction.
This article is a summary of the MDM Webcast: Build a Customer-Focused Digital Strategy.
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A joint MDM-Real Results Marketing survey revealed that while many distributors do not view marketing planning and strategy as a challenge, a plan would eliminate a host of other marketing challenges they face. This article examines how distributors across sectors approach marketing and what they consider the most effective channels.
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The Power Transmission Distributors Associations 2015 Industry Summit featured three keynote speakers sharing their experiences around inspiration, motivation and leadership.
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Increasing consolidation and channel blurring have sparked rebranding campaigns across distribution, shining light on the need for company leaders to be strategic in how they execute name changes and repositioning efforts.
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While well-known as a retail office supply store, Staples is increasingly being recognized as a significant competitor in the B2B space across a broad range of product categories, from office supplies to jan-san and breakroom. Chris Correnti, vice president and general manager, Staples Facility Solutions, recently spoke with MDM about the companys reinvention strategy.
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Analytics is quickly becoming a necessity for distributors wanting to gain a competitive advantage and stay ahead of the curve, but creating analytics tools that your team can understand and get excited about is still a huge challenge.
This article is a summary of the MDM Webcast: Build an Analytics Culture.
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Distributors dont need a data scientist to start changing the mindset around analytics.
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Distributors that adjust their service models emerge stronger fromany economic cycle.
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Price increases are a part of doing business. The challenge is getting sales reps and customers on board with the changes. This article offers a road map for getting buy-in from the sales team and, as a result, a better return on the price increase initiatives.This article is a summary of the MDM Webcast: How to Help Your Sales Team Execute Price Changes Successfully.
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