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The third annual MDM distribution e-commerce survey found that distributors’ e-commerce revenue as a percent of overall revenue is rising. But while distributors are increasingly using multiple vehicles to drive demand online, they have not yet effectively integrated tools such as marketing automation and paid search into their efforts. This article looks at how distributors approach demand generation online and ways they can improve the weakest links, as revealed by the survey.
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The third annual MDM distribution e-commerce survey conducted with Real Results Marketing revealed several key trends:
This article examines the results of the 2014 State of E-Commerce in Distribution Survey and how the industry’s e-commerce offerings are maturing. Part 2 will look at best practices for distributor e-commerce marketing, data management and operations.
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The desire to “delight your customers” is a noble one. But the effort involved may be better used elsewhere. Rick DeLisi, senior director of advisory services for CEB’s sales and services practice and co-author of The Effortless Experience: Conquering the New Battleground for Customer Loyalty, spoke with Associate Editor Jenel Stelton-Holtmeier about how distributors could better focus their efforts to provide a better customer service experience for all customers online and off.
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Establishing a feedback mechanism is critical in improving processes across a business. Steve Deist of Indian River Consulting Group examines the importance of having a “feedback loop” and how it can help distributors create a more strategic approach to sales.
This article is an exclusive summary of the recent MDM Webcast, CRM & the Strategic Sales Force.
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Where there are gaps, there are opportunities. MDM’s research on the state of analytics in wholesale distribution identified clear gaps across analytics technology, talent and techniques. This perspective from Publisher Tom Gale talks about why you should think about a strategy and plan for analytics.
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Research conducted by MDM on the adoption and use of analytics by wholesale distribution companies revealed several key trends:
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In 2013, MDM spoke with scores of distributors, manufacturers and industry experts to research trends and events affecting the wholesale distribution industry. Many had a real talent for expressing the most important and complex issues of the day in just a few words.
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Publisher Tom Gale's perspective looks at why distributors need to think differently about the fact that most people have already does their research before they reach out to a supplier. How can that supplier fill in the information gaps and add value?
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