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With a background in event ticketing, Scott Barrows got a front row seat to witness how e-commerce platforms can affect distributor performance. Although in a different market sector, the lessons Barrows learned carry into the way he manages BluePallet, a B2B e-commerce platform currently serving the chemicals vertical.
website sessions graphic with traffic metrics
There is a big difference between sessions and raw new visitor traffic. Distributors have built their businesses on relationships, and sessions are a way of measuring potential budding relationships in the digital environment.
keyboard closeup with orange shopping cart key
Digital platform consultancy ranks its top 50 B2B marketplaces, focusing exclusively on independent B2B product marketplaces that facilitate the exchange of goods between a business customer and a third party distributor and/or supplier.
visual search e-commerce distribution
Adding visual search functionality is a great way to grow revenue, says Chantal Schweizer of Earley Information Science. A preference among millennials, visual search is only going to become more and more of a requirement in the future, she argues.